Reading time: 1:10min | Fine feathers make fine birds.
This is pretty wonkish. As the article on hair, the following is a recipe for dealing with colour and clothes I’ve summarised for students who learn colour correction at university. But perhaps it gives an idea to the general audience of how vast the cosmos of colour, reception and the interpretation of what makes us attractive can be. Like hair, clothing too can be an important cultural statement. Clothes promote our personality, determine our appearance and status, or disguise flaws. In our material life, there’s hardly anything that comes close to the importance of clothes.
Sometimes it is the right idea to separate the clothes’ colours and to adjust them in such a way that people look more prominent. Often clothes don’t look as desired and working on the colour will solve problems. For example, slightly desaturating and shifting a plain red colour to a cooler crimson can have a soothing effect on a red dress that otherwise would cheaply dominate the whole picture. The choice of colour for such an evening gown is no longer a faux pas but looks like a bold choice.
Blue jeans want to be slightly desaturated in colour and added a little more contrast to support materiality and texture. As being blue, a typical consumption colour, they attain with added contrast more presence and thus the attention of the audience. The whole picture grows in dimensionality.
White shirts look cleaner and support the vitality of their wearer when they are lightly pushed into the cool white. Slightly increasing the contrast can be beneficial too. Typically, white shirts can be separated relatively hitch-free with a luminance key.
Dark suits look more valuable when they appear in a cooler mood. Here, too, increasing the contrast can improve presence, but care should be taken to maintain the materiality. In doubt, a slight lift in the shadows can be beneficial.